Hiring a Google Ads freelancer in 2024 could be a really effective solution for your brand or agency. Versatile, flexible and highly experienced in their subject, in this case PPC, the demand for freelancers remains strong and there's an enormous community of them out there ready to immerse themselves into your project.
For those thinking about hiring a Google Ads freelancer, one of the following may resonate:
Unsure of the best way to get started with Google Ads
Too busy to give Google Ads the time it needs to perform well
Poor performing campaigns along with wasted budget
Unhappy with your current PPC supplier, be it an agency or consultant
In all of these case a freelancer can help, whether it's strategy, building from scratch, auditing existing campaigns or a smooth account takeover. Let's explore the main benefits of hiring a Google Ads freelancer and how it can impact your performance.
1. Benefit from extensive, hands-on knowledge & expertise
Google Ads is constantly evolving and changing, even over the past year it's changed dramatically. In order to run successful campaigns that hit your goals, your best bet is to bring in someone who has in-depth knowledge, experience and skills. A Google Ads Freelancer will have cross-sector experience from a wide number of accounts, they will have navigated all types of challenges and know the best strategies for success.
For example, my sole focus has been Google Ads management for almost 10 years now. Although I have a strong grasp in all areas of digital marketing, such as SEO and email marketing, Google Ads is where all of my hands-on experience lies. As well as knowing what to do and best practices, I also know what not to do and things to avoid in order to optimise your campaigns and reduce budget wastage.
So rather than hiring someone who is a marketing generalist or trying to learn the platform yourself on the side, getting someone who has extensive experience will lead to achieving the best possible result. A Freelancer's fees will very likely be offset by the value they bring and the increased ROI from your Google Ads spend.
2. Onboarding a Google Ads Freelancer will save you time
As a business owner or Marketing Manager, it would be safe to assume you already have a lot on your plate. Managing Google Ads campaigns is time-consuming stuff and if it's not your main responsibility or priority, it'll be distracting from other important focuses.
As well as that, Google Ads is potentially a really important channel for your business. It’s an acquisition channel that is search-based and the people searching have really high intent. They are actively looking for your product or service, therefore it does make sense for the person managing your Google Ads to dedicate the right amount of time and attention needed.
Hiring a Google Ads Freelancer frees up your time so you can focus on business growth and wider strategy. You’ll also sleep easier knowing your Google Ads campaigns are in safe hands and getting the time they need to perform well.
3. Freelancer's can be a really a cost-effective solution
It may seem counterintuitive, but hiring a Google Ads Freelancer can save you money in the long run. This is because a freelancer should know how to maximise ROAS and profit through effective optimisation work. They can also avoid costly mistakes from things such as using incorrect account or campaign settings, or following Google Ads recommendations that end up harming your campaigns.
For example, experimenting with techniques to boost CTR and conversion rate on a continual basis is part of the service I provide my clients. This form of ongoing management generates a steady improvement in results, whether it's an increase in site traffic, leads or sales and revenue. This means my fees are covered by the increase in ROAS making it a worthwhile investment.
Freelancers can also be more cost-effective compared to hiring an agency. Agencies can be a fantastic solution and they do have larger teams with more collective experience, however, they usually charge a premium. Agencies are also less flexible, have longer contracts and stricter processes, whereas freelancer's can be more agile and flexible. I also work with some really talented agencies who hire me to handle day-to-day account management behind the scenes.
4. PPC Freelancers offer a flexible and customisable service
Every business and agency is unique and they may wish to partner with a freelance who is able to bring flexibility and customise their service.
This could include operation things such as adopting a certain software, using a particular reporting suite or dashboard, scheduling tasks for specific days in a week or month, formatting, learning your tone of voice, manually combining offline data with GA4 data, and anything else that would benefit your business.
From a contractual perspective freelancers can also be flexible to suit the needs of your business. Whether it's delivering a one-off Google Ads audit or taking on account management for a set number or months. Perhaps it's for an interim period for maternity cover or whilst you hire an in-house PPC Manager. If you require a monthly rolling contract rather than a 12 contract, these are all things that freelancers can negotiate and potentially agree to.
5. Freelancers can provide ongoing support and optimisation
Google Ads is not a set-it-and-forget-it platform. It requires ongoing monitoring and optimisation to maintain performance, continually improve and get the most out of your ad spend. Even with all of the latest developments to automation, it's still really important to proactively manage your campaigns.
Although a freelance can deliver one-off projects, and I regularly do, to get the most out of your Google Ads campaigns consider ongoing support. This could be an agreement where your freelancer takes care of everything Google Ads related and provides you with regular updates and reports.
Some of my clients see me as an extension to their team. I'm available over email, calls or Slack, I'm responsive and you'll never have to chase me for an update.
Should you hire a Google Ads Freelancer or PPC Agency?
You might be considering whether to hire a Google Ads Freelancer or use a PPC Agency to manage your Google Ads account. The answer to this question will ultimately depend on your circumstances and needs.
Agencies certainly have perks, from larger teams to more formal ways of managing and communicating with clients. They may offer additional services as well, such as SEO, organic social, email marketing, automation and creative development. So if you are looking for a full service option then a full service agency might be a better choice. However, you can also hire numerous freelancers who each have a different specialism.
From a Google Ads perspective, both a Google Ads Agency and Freelancer can have the same level of expertise and be equally as competent, providing you choose the right one.
The best thing to do is research into both options to find out about experience, ways of working and deliverables. Ask the agency who will be delivering the work and how much experience they have. Ask if the agency uses freelancers (many agencies outsource work to freelancers). Learn about the freelancer's background and ask them to show you results they've achieved from similar brands. Then weigh up the costs and choose the best option for you.
Conclusion
PPC Freelancers have the power to bring unique skills and expertise to your business or agency, that can ultimately boost the performance of your Google Ads campaigns. Higher performing campaigns equals more ROAS and profit.
While there are a lot of benefits, the demand for Google Ads Freelancers continues to grow, which in itself proves they are a great solution.
If you’re ready to take the leap, or you’re interested in learning more about working with a Google Ads Freelancer, please feel free to get in touch. I’m always happy to jump on a call and see if we might be a good fit for one another.
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